Search This Blog

Saturday, March 14, 2015

Looking at messages differently

How much does the message change based on the medium the message is using? 

Is a break-up through a text message different from a "Dear John letter", or one done in person?  

How different is the experience when you watch the story unfold as a movie rather than reading it in a book?  

Marshall McLuhan argued that throughout history what has been communicated has been less important than the particular medium through which people communicate. The technology that transfers the message changes us and changes society, the individual, the family, work, leisure and more. 

The next generation will have very different skills and abilities than what we use because of the changes in the way messages are shared. The medium changes us.